Journeyman

Brian Clifton – Advanced Web Metrics with Google Analytics Second Edition – A Sneak Peek

I “met” Brian Clifton on the Internet. It sounds nasty, but that’s the truth. Brian is amongst a core group of what I like to call ‘Web Analytics Visionaries’.

Website Analytics – To Collect or Not to Collect… Data

One of the awesome things about the current set of web analytics applications is that they allow you to measure most any activity on your website. This can be a double-edged sword as most website owners don’t really understand the value of the data they have harvested, nor do they understand the limitless opportunities this information provides them and (more importantly) their business.

Web Statistics – What Do You Expect to Get Out of Your Web Analytics Application?

You have probably installed “whatever” web analytics application in order to monitor traffic to your web presence. That was the easy part. What Do You Expect to Get Out of Your Web Analytics Application?